Redesign Concepts Three ways to rebuild
Areej Le Doré.
Each is a complete take on raw & natural prestige with the same logo, the same collector-first intent, and a different bet on palette, type, and atmosphere. Open each one and scroll it fully before deciding.
Direction 1
Distillation
A near-black, candle-warm vault where the bottles and raw materials are lit like specimens. Full-bleed macro hero, ember accents, the waitlist floating in the dark. Dramatic and nocturnal.
Open concept →
Direction 2
Garnet
A saturated oxblood jewel world where colour becomes the identity: massive Syne type, amber oil-glow accents, graphic bottle frames, and a contemporary waitlist-first collector pitch.
Open concept →
Direction 3
Single Origin
A connoisseur’s terroir archive: oud treated like single malt and traced to a tree, a forest, a year. Dark bark-and-resin canvas with provenance maps, distillation timelines, grades and a glossary.
Open concept →
Tip: don’t overthink it. Notice which one makes you lean forward, which looks like the brand, and which you’d be proud to send a collector. Then come back and tell me what you love from each.